Twitter begins rolling out subscription product to undo tweets, customize app

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Summary

June 3 (Reuters) - Twitter Inc (TWTR.N) on Thursday said it will roll out a new subscription product initially in Australia and Canada called Twitter Blue, which will let paying users edit their tweets before posting and change the color theme of their app. Twitter Blue is the social media companys first subscription offering, and a significant move as it works to gain a new consistent source of revenue and expand beyond its core business of selling advertising on the platform. Avid Twitter users, who for years have demanded an "edit" button to fix typos in their tweets, will now be able to set a timer of up to 30 seconds, giving them a window to click an "undo" button and edit tweets before they are posted. The new feature will also let users organize their saved tweets into bookmark folders, so they can easily find content later. Long threads of multiple tweets will be easier to read through a new "reader mode" on the service, Twitter said.

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