GameStops New Strategy Isnt So New

▤ Summary

Shares of video game retailer GameStop (NYSE:GME) have rocketed higher this year. The used-games business is GameStops profit engine, producing far higher gross margins than new gaming hardware and software. The company was touting its PowerUp loyalty program as a way to drive sales of products outside of console gaming hardware and software in 2015. "We are pleased to successfully complete this transaction and begin 2019 with an increased focus on the video game industry and the rapidly growing collectibles space. GameStop was able to leverage its ludicrous stock price to raise cash by selling new shares earlier this year, which will certainly buy the company time.

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