IRI Enhances Its Omnichannel Capabilities with Industry-Leading Receipt Panel Data
Summary
Integrating receipt panel data from CoinOut – which provides coverage of all critical channels in the omnichannel universe, including beauty, pet, convenience, home improvement and on-premise – offers unparalleled insights that allow clients to truly understand the “why” behind consumer purchases. “Since its inception in 2016, CoinOut has been on a mission to more fully understand why consumers shop the way they do, and it is very exciting to see our platform be an integral part of such a powerful solution that leads the industry in answering that exact question.” “Consumers are now shopping through a greater variety of channels, making it difficult for CPG manufacturers and retailers to develop a granular, comprehensive picture of what is happening in the marketplace and why,” said Sucharita Kodali, vice president and principal analyst at Forrester Research. IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, Alphonso, BDSA, The Boston Consulting Group, comScore, Dynata, Edge by Ascential, Edison, Experian, Facebook, GfK, Gigwalk, Google, Label Insight, Limbik, LiveRamp, MFour, Ogury, Omnicom, PlaceIQ, Pinterest, Profitero, SPINS, Univision, Valassis, Viant and others.