Carnegie announces merger with Underscore, driven by their mission to provide innovation in the higher education industry
Summary
Since its beginning in 2017, Underscore has established itself as higher education’s premier Slate CRM development and optimization partner by answering the market’s critical demand for this expertise. “This merger offers partner institutions of both companies the opportunity to optimize their recruitment operations through a customized integration of their CRM and marketing efforts,” said Carnegie Chairman and CEO Joe Moore. Enhanced reporting and communications flow will be available to Slate institutions using any of Carnegies digital marketing, lead generation (CollegeXpress), or research services. Carnegie’s audience segmentation model (Darts) will return more intelligent recruitment, yield, and retention campaigns and maximize a clients CRM and marketing investment. “We are excited to join Carnegie to provide Slate expertise to Slate-Carnegie institutions as well as new partners looking to get the most out of their CRM investment,” said Underscore co-founder and Chief Executive Officer Scott Novak.