More than 60% of Instagram users have linked up to Facebook Messenger, exec says
Summary
"We are beating our expectations in terms of how fast and how many people are upgrading," said Stan Chudnovsky, Facebooks head of Messenger, in an interview. Specifically, the company told CNBC that more than 60% of eligible users on Instagram have updated to the new experience, which allows them to exchange messages with people on Messenger. Facebook CEO Mark Zuckerberg in March 2019 announced plans to allow cross-app messaging between Messenger, Instagram and WhatsApp. Facebook began rolling out cross-app communication between users of Messenger and Instagram in September 2020, but is still a ways away from integrating WhatsApp into the mix. The adoption of Instagram and Messenger has been a confidence booster for Chudnovsky and his team as they build out interoperability.
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