ChatFunnels Featured Boston Consulting Group Executive Scott Rhodes, Speaking on Account-Based Engagement at Demand Gen Summit 2021
Summary
The leading conversation marketing optimization company ChatFunnels welcomed keynote speaker Boston Consulting Group (BCG) executive Scott Rhodes to speak at their spring 2021 Demand Gen Summit, which was held on Wednesday April 28th, 2021. Rhodes and Elkington’s presentation includes essential innovative strategies to implement ABE that every B2B sales and marketing leader will need to understand to remain relevant. “ABE represents a major change in how [next-gen revenue leaders] deal with their most important accounts.” In addition to Rhodes and Elkington, Tim Ash was a keynote speaker at the event sharing strategies from his new bestselling book, "Unleash Your Primal Brain." Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.