JPMorgan wants to appeal to younger investors with new ad campaign

▤ Summary

Its the first multichannel ad campaign from the group since the company folded up certain wealth management operations into a unit back in December 2019. It also comes during a hot period for retail investing, with major online brokers including Charles Schwab, TD Ameritrade, E-Trade and Robinhood seeing activity surge. … How do we bring 200 years of expertise and credibility in this space, our investment in technology and digital and make that work in service of the client in a more personal way? Kachru said the campaign attempts to catch the eye of both those who are completely new to investing and those who may be more mature investors who work with other companies but might be looking for more personalized advice. "Theres inherent benefits of expanding their relationship with us, specifically in bringing the investing part of the story seamlessly into the app that theyre engaging with every day."

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