Swyft, Inc. Announces Strategic Investment by FEMSA Ventures
Summary
"We’ve found many synergies where Swyft’s technology fits with our strategic goals to engage in complex markets with superior commercial tools,” said Javier Garcia, FEMSA’s Director of Corporate Venturing & Growth Capital. We hope to earn the privilege to deploy our technology in FEMSA’s retail and food and beverage businesses and we couldn’t hope for a stronger partner to guide us as we expand into Latin America.” As the largest bottler of Coca-Cola products by volume, the second-largest shareholder of leading brewer Heineken, and investor in commercial refrigeration company Imbera, FEMSA is a leading backer in the food and beverage industry. The company also touches the retail industry through FEMSA Comercio, a Proximity Division which operates OXXO, the largest and fastest-growing chain of small-format stores in Latin America. Consumers prefer the frictionless experience of Swyft technology, allowing them to eliminate lines and salespeople while shopping, traveling, working, or on campus. Driven by AI, big data, machine learning and advanced robotics, Swyft empowers consumers to see, shop and receive products immediately.