MarTech Interview with Teodora Curelciuc, GetApp at Gartner
Summary
I’d say that a common mistake within the SaaS space is a marketing team using jargon and technical terms, instead of using the language that small businesses use to refer to and search for solutions. Given there are so many tech solutions to choose from, we’re producing data insights to provide tailored recommendations and make it easier for our users to select the right tool for their business. The ability to put the perfect plan or product on hold and react quickly to the situation at hand is what makes or breaks a business during uncertain times. Powered by AI, the marketplace is now developing into a robust recommendation tool that surfaces the most relevant options based on specific user criteria, such as company size or industry. We’ll continue to provide guidance as businesses figure out how to digitize their operations, implement a hybrid work model, or test new marketing strategies.