YETI® Conquers New Terrain in Augmented Reality with Vertebrae
Summary
In a first for the industry, YETI has added 3D & AR visualizations for its signature hard coolers to the product page as the newest tool to help shoppers with research and making purchases. YETI is also introducing the new 3D & AR visualizations on its recently launched premium bag collection that features an expanded selection of backpacks, duffels, soft luggage available for purchase exclusively on yeti.com. For example, a shopper considering a Crossroads® bag can place the piece on a table or in the trunk to gauge dimensions and specs, as well as closely examine the abrasion-resistant and water-repellent fabric and evaluate features like access points and stash pockets based on their need for everyday use or epic adventure. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. The companys award-winning immersive commerce platform and unparalleled expertise in enterprise eCommerce and 3D & AR ensure that the process of 3D asset creation, management, deployment, and reporting is fast and easy for retailers of all sizes.