Council Post: Understanding The External Data Revolution

▤ Summary

Tomas Montvilas is a Chief Commercial Officer at Oxylabs, a leading online data gathering solution for businesses worldwide. Traditional internal data is used for understanding key business metrics or enabling revenue management and process optimization. Examples of traditional external data may include information from statistics departments, third-party market research databases, official press releases, etc. Examples of advanced external data may include a brand sentiment on social media, real-time product information (price, discount, stock status, etc.) Clever implementations of public web data acquisition can provide valuable business intelligence (e.g., tracking competitors and customer sentiment).

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