AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video Advertising
Summary
AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industrys perspective on the current state of the digital advertising landscape. • 8 in 10 respondents are satisfied with their business results in 2020, compared to initial expectations, and more importantly, 95% of them are optimistic about 2021 achievements. • 9 in 10 believe programmatic video advertising remains the key trend to dominate the industry this year, whereas 4 in 10 also name content & contextual targeting, and 30% believe first-data platforms will play a greater role in 2021. As Anton Liaskovskyi claimed, the key survey insights enable suggesting the online video advertising market is likely to undergo yet another rapid ascent in Q3 (Q4) 2021 - 2022. “The industry has bounced back from last year’s downfall, and the majority of companies are expecting somewhat a business boost in the upcoming months,” he explained.