AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform
Summary
Additionally, Adjust brings a strong, global team that has experience serving customers across a diverse set of mobile app categories including fintech, ecommerce, gaming and entertainment. As one of the largest technology platforms for app developers in the world, AppLovin brings a depth of knowledge and expertise to help Adjust further innovate the attribution and analytics product suite it has successfully built. We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels,” said Adam Foroughi, AppLovin Co-Founder, Chairperson and CEO. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. “Becoming a part of AppLovin allows us to accelerate on our own vision while further powering our clients’ growth as we shape the future of the app economy globally,” said Paul Müller, Adjust Co-Founder and CEO.
Classifications
AskAI Classifications
LabelsLinked Companies
