5 Reasons every SMB needs marketing automation - Los Angeles, San Diego, San Francisco
Summary
If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.