Second Wave and Local SEO: Coronavirus Impact on Local Businesses | TO THE NEW Blog

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Many people have even stopped coming out of the house, and that is a good thing that they are adhering to social distancing guidelines laid down by the GoI, however, they are pouring more and more online searches for their daily essentials and other needs. Below is the trend of “Grocery store” search in the past 30 days: The economy of the country is still struggling to be stable, and local businesses have been challenged financially. At this point, the only way to get excellent customers from the web these days, and keep offering the services to them is Local SEO. Prominence is measured by rating and reviews, credentials, user engagement, social media following, inbound links, domain authority, and more. • Don’t forget to include your location in the contentIt is good to optimize web page content with your location-based keywords for both local searches and customers.For example, if you offer AC repairing services and you’re based in New Delhi, you must include “AC repairing services in New Delhi” in your content.

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