Make Diversity, Equity & Inclusion a Pillar of Your Digital Strategy
Summary
Some statistical context: • In the U.S., racial health disparities and inequity lead to poorer outcomes and shorter life expectancies, as well as an estimated economic loss of $245 billion due to excess medical care costs, lost productivity and premature deaths. If your mission and vision statements or key objectives reference providing compassionate care and improving community health, implementing or refreshing related digital strategy guidelines can help affirm these organizational priorities internally and externally. Potentially supporting population health initiatives, conveying DEI values in your content could increase consumer willingness and comfort to access care. Pay special attention to: • Statistics on age, family status, immigration/citizenship status, racial and ethnic groups, religious preference, sexual orientation and gender identity • Beliefs, preferences, values and customs, particularly those around healthcare • Consult with internal colleagues and trusted connections, such as your Patient and Family Advisory Council or local community leaders, who can help guide or react to your content to ensure it will resonate with your target audiences. Whether you’re interested in governance guidance, editorial style guide creation or optimization, voice and tone workshopping, writing and editing trainings, or other services, contact us today for a customized solution.
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