Hadasshe Fashion - Clothing Retailer That is Serving Up New Trends Sustainably
Summary
Needing a way to stand out they decided to scale down and focus on providing on-trend, edgy clothing and styles for all women. Products were curated to be environmental friendly and delivery integrated with state-of-the art API system for better managing and customer experience.Its fully rebranded and optimized website went live in July 2021 with a suite of expanded features for greater connection with customer on several platforms, increased engagement and simplified checkout and delivery process. Improved service delivery supports the fashion is sustainable strategy for less carbon foot print and impact.On track to be the first retailer in Jamaica to be a member of the Fur Free Retailer and speeding ahead to increase environmental awareness and ensuring cruelty-free is more than a slogan in their supply chain. Selling high end to affordable clothing, shoes and accessories to create styles for everyone. They are looking to grow as a consumer brand and possibly expand into manufacturing and distribution of cosmetics and fashion in the future.