Consumer goods software company Aforza bags $22M to open US headquarters –
Summary
Aforza, developing cloud and mobile apps for consumer goods companies, announced a $22 million Series A round led by DN Capital. Using artificial intelligence, the company recommends products and can predict the order a retailer can make with promotions and pricing based on factors like locations. Brett Queener, partner at Bonfire Ventures, said he helped incubate Aforza with Dinardo and Eales, something his firm doesn’t typically do, but saw a unique opportunity to get in on the ground floor. “That is what this round is about.” Dinardo intends on using the new funding to continue R&D and to double its employee headcount over the next six months as it establishes its new U.S. headquarters in the Northeast. “We have the money and the expertise — now we need to take a moment to breathe, hire people with the passion to do this and invest in new product tiers, digital assets and even payments,” he said.