Apple iOS 15 update: Artegic Responds to Email Tracking Prevention with New ELAINE Features
Summary
Before the email lands in the users client, it is routed through a proxy server at Apple, which caches all the media files it contains, including the tracking pixel used to measure opens. It is still possible to detect the operating system (iOS 15) as well as the client (Apple Mail) but not the end device (iPhone, iPad, iMac or MacBook). They enable the integration of interactive content directly into the email without a media break, for example multi-level surveys, micro-shops, product sliders, forms or appointment scheduling. ELAINE is designed for easy integration into existing system landscapes and fast implementation of successful use cases. artegic will gladly present ELAINE in a short demo and support email marketers in adapting to the challenges that have arisen due to the iOS 15 update.
