Ways To Sell—An Introduction to OTAs for Tour and Transport Operators
Summary
In the third part of the Ways to Sell series, we explore how tour, activity and transport operators can showcase and resell their products through third parties like Online Travel Agencies (OTAs), dubbed the world’s largest marketplaces. Within the past decade, OTAs have expanded their reach to the tours and activities sector and have redefined the tourism landscape by opening doors for operators to resell on a global platform. OTAs like Tripadvisor, Viator, Get Your Guide and Klook have made it easier for operators to expand their distribution channels to reach their target customers and bring in a lot of business from guests from around the world. With deep pockets and sizable advertising budgets, OTAs are considered a trusted source for attracting a large number of monthly visitors and booked guests. For example, Zaui Channel Manager helps operators automate bookings via API connectivity by enabling suppliers to define the rules with their OTAs based on their partner agreement (i.e. what is available, when, how much, commission rates).
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