How to Use SERP Features to Inform Your Content Strategy
Summary
SERP features that indicate an awareness stage audience include: • None Knowledge Graph: often illustrates high-level biographical information and keyword cluster definitions. Keeping your content informative and easy to understand helps build trust, illustrating that you care about educating your audience without bogging them down with complex industry jargon or heavy handed branding. Use headers, bullet points, and/or numbered lists when possible, and make it easy for your audience to scan the content without committing a chunk of their time. Comparative language is also more prevalent in the SERP features at this stage, so include detailed reviews that demonstrate why your service or product is the best. By taking note of the SERP features present for your target keywords and paying attention to the style and format of the content, you can leverage Google’s search engine algorithms to your own advantage.
Classifications
AskAI Classifications
LabelsLinked Companies
