Entering China more easily – Emakina’s way into China’s online marketplaces.

▤ Summary

So, for our agency to stay ahead in the game, Emakina just added a Chinese native to the marketplace team: Katie Yung. Working with products ranging from travel packages to coffee beans, Katie gathered much-valued experience and learned the ropes of China’s marketplace world. Combined with Katie’s local insights, we have established a selection of key learnings for businesses entering China and its online marketplaces. That’s why a combined approach is smarter: start selling online to understand the market with physical stores as a possible addition for the future. There are a few online marketplaces in China that allow foreign businesses to sell without a Chinese entity (Tmall Global, JD worldwide and Kaola for example).

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