How to Create Human-Centered Websites with Your Clientele in Mind – Loop11

▤ Summary

Designers should start with site visitor demographics and branch out to psychographic, hitting all the points a person needs to make an informed decision about purchasing or converting into a lead. They even dug into page types and found the highest conversions were for annual industry reports and white papers. Once you have an idea of the purpose of your page and the human emotions driving them toward a decision, cut anything that doesn’t move the buyer toward the objective. A soft fade, a page swipe or a pop up to confirm the action occurred moves the lead through your sales funnel smoothly. With a little extra effort, you’ll turn your site into a sales and lead generating powerhouse for your business model.

▦ Linked Companies

Loop11

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