How to Grow your eCommerce business with WordPress
Summary
While eCommerce is set to play a dominant role for years to come, there’s less of a consensus around the strategies and types of websites needed to reach online consumers with engaging digital experiences that provide them with exactly what they’re looking for, fast. Open source also means WordPress integrates with a massive ecosystem of plugins, themes, and other technologies from across the growing martech stack, including a wide range of tools and functionality for eCommerce (and beyond). From avoiding fees and vendor lock-in to standing out from the crowd by moving away from cookie-cutter site builders, the overall benefit you get with WordPress is the freedom to create and the flexibility to grow your eCommerce store alongside your business or brand. Those savings are not insignificant, and the costs associated with getting started on WordPress are generally related to hosting and purchasing a domain, allowing for a low barrier to entry compared to closed or proprietary eCommerce (or other) platforms. With added functionality like auto-suggestions and custom, weighted search results, ElasticPress can provide that boost, helping more shoppers find what they’re looking for faster, which in turn leads to stronger conversion rates, higher cart values, and growing eCommerce revenue.
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