How wellness can help retailers build trust and stickiness
Summary
The makers of Manuka Honey have repurposed their retail store to create a sticky tasting experience, hosted by a beekeeper and breeder, which engages all the senses in a 180-degree theatre. Fashion brand Entireworld has captivated Gen Z with a digital experience that blends in aspects of the physical world, with the reassuring ambient sounds of a lawn being mowed, or dogs barking contentedly in the park. At a time when shopping local has become important to more people, scientifically Verified Australian cotton and wool products support sustainable farming practices. Part of Nike’s Move to Zero sustainability journey, product innovation is complemented by educational videos and an online workbook on the future of circular design. A cornerstone of success for modern retail brands is genuinely helping customers act on their values and goals across all aspects of daily life, so they feel like themselves at their best.
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