Biometrics: The emotional rollercoaster of being an England fan
Summary
To do this we hooked our football-loving guinea pig, Rob, up to a set of biometric sensors for eye tracking, facial expression analysis and galvanic skin response. After a bribe of some beer and pizza, he sat down to watch the game, while the sensors did their thing of measuring his behavioural and emotional responses to the match unfolding before him. This is because as an experienced football fan Rob was quickly able to identify that Henderson was offside, so got less excited about the opportunity (he also expressed this vocally at the moment the ball went in the net). • That the tempo of play, the creation of chances and the dynamism of the supported team has a real impact on the emotions being expressed and the excitement felt by the viewer. At Coast, we use it extensively for the testing of websites, but this study shows it can be used for a broader set of stimuli, particularly in the realms of sports, films, television, and advertising.