New Cancer and Heart Web Copy Differentiates Growing Health System
Summary
PIH Health is a nonprofit, regional healthcare network headquartered in Whittier, CA, with three hospitals, a large multispecialty medical group and a robust post-acute care program. With the acquisition, PIH Health wanted to reimagine its web presence and ensure the site tells a system-centric story in a consumer-friendly way. Set up with a solid foundation, the team took a deep dive into creating new content for the cancer and heart service line sections. The Heart & Vascular section highlights the flexible scheduling and coordinated care patients receive at PIH Health. Both sections of new content deliver on PIH Health’s goal of a consumer-friendly website experience and: • Incorporate actionable language that connects patients to the next step in their journey • Make it easy to take the next step by highlighting calls to action to drive user behavior • Meet readability and accessibility best practices with content written at a 9th grade reading level, matched to PIH Health’s unique community Throughout, site visitors are reminded of the benefits of receiving care at PIH Health and the personalized approach the organization takes.
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