202115 Jun

Uberall raises $115M, acquires MomentFeed to scale up its location marketing services –

Summary

Uberall, which works with retailers and other brick-and-mortar operators to help them update and provide more accurate information about themselves across the plethora of apps and other services that consumers use to discover them, is announcing $115 million in funding. Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed, a location marketing company based out of Los Angeles, CA, to continue scaling its business. The tech platforms, meanwhile, are willing to work with middle-ware companies like Uberall to make the information on their services more accurate and complete by connecting with businesses when they have not manage to do so directly on their own. It helps accelerate our already rapid pace of innovation, giving customers an even greater edge in the hyper-competitive world of ’Near Me’ Marketing.” After the deal closes, Hedges will become Uberall’s chief strategy officer and EVP for North America. We look forward to supporting Florian, Nick and their talented team to deliver on their exciting innovation and expansion roadmap.” said Cyrus Shey, managing partner of Bregal Milestone, in a statement.

Source: Techcrunch Full Article

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