Modernas Take: Adopting a Modular Mindset for Contents Digital Awakening | Veeva
Summary
From launching a vaccine for the first time to delivering it to millions of people globally in the span of a few months, our story at Moderna is one we hope can shed light on the challenges and opportunities of rapid commercialization. Yet, without the luxuries of big pharma, the challenge was producing content quickly while remaining compliant across different regulatory systems and market needs. This made it easier internally to get things approved for different medical, legal, and regulatory (MLR) review workflows and to make updates to existing assets in the future. At Moderna, we noticed our existing solution could also serve as a digital asset management system and leveraged things as simple as campaign toolkits to create our own modular repository. From reimagining MLR review processes across borders to driving more personalized content experiences, this new mindset will build speed, compliance, and agility into your marketing plan.