Rethinking Your 2021 Marketing Strategy Based on NPS Data
Summary
Incorporating new information, like the results of a Net Promoter Score (NPS) survey, into your plan can help you be more impactful in your marketing efforts. You’ll have a wealth of information about what your customers are thinking, and what you need to do to create advocates and boost the next round of results. Take stock of your brand loyalty While the actual score you receive doesn’t necessarily matter, knowing how it has changed over time is insightful. If your NPS data show that you have a large number of promoters, a referral program should absolutely be part of your 2021 marketing plan. If you don’t take the time to analyze the results, and incorporate this information into your marketing plan, it’s not worth sending out a survey in the first place.
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