Beyond Compliance: How Accessibility Enhances Frictionless Commerce [Webinar Recap]
Summary
Compliance with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), for example, are crucial to avoid opening yourself up to lawsuits. Although web accessibility was not included in the Americans with Disabilities Act at its inception in 1990, most court rulings have interpreted digital assets to fall under the umbrella of enforceable services. Avoid cheap and ineffective plug-ins or widgets (typically called overlays) that promise to instantly improve accessibility but fail to deliver meaningful results. It widens your pool of customers, increases conversions, offers a better user experience across the board, supports inclusivity, and contributes to the overall positive reputation of your brand. Our dedicated experts are committed to guiding customers along their digital transformation journey while developing and leveraging Frictionless Commerce frameworks to drive measurable ROI.
