5 Top Marketing Channels to Prioritize in eCommerce
Summary
At this month’s DCKAP eSession, Dan Griffin, Head of Partnerships at dotdigital, came on to tell us more about the best marketing channels to prioritize in this year and beyond. During his presentation, Dan explains how you can improve the turnout from your marketing channels, whether through email, sms, or by engaging customer support and assisting sales. “Screen and form factor sizes, and these other accessibility traits that really make a lot of sense and will draw you in to delivering the right message to the right person at the right time. Using email is still the most commonly and widely accepted way of marketing, but Dan warns us not to fall into a trap of stagnation or losing the interest of the audience. By stepping back and reevaluating your channel marketing efforts, you can get the message to the right person at the right time, and that’s one of the most important things to make the customer experience as exceptional as possible.
Classifications
AskAI Classifications
LabelsLinked Companies
