Sizing Up an Enrollment Department

▤ Summary

• What’s the number of prospective student names we buy annually from ACT/NRCCUA, GRE/GMAT and other sources? • In our paid advertising, do we engage in A/B testing, look-alike marketing, micro-targeting and machine learning? • How many college fairs (virtual or physical) do we attend annually? • What’s the role of program chairs and Deans and faculty in follow up and yield? If you are seeking higher education marketing agencies to grow your enrollment, endowment and reputation, view our higher education marketing capabilities and consider partnering with us.

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