A private chef for all! At-home dining platform Yhangry raises $1.5m
Summary
But will the startup, which is today announcing a raise of $1.5m in seed funding, face stiff competition from the rise of fancy meal kits and the reopening of the hospitality sector? For professional chef Dexter Japon, who had the unenviable task of whipping up a three-course meal in this author’s kitchen, that involved wrestling with three working hobs out of four and an oven that cooks far quicker on the right hand side than the left. The other big one is 35 to 50 year-olds, who like to socialise but might have a family, and don’t want to have to worry about finding a babysitter [or live further out from the social hubs of London].” For Zhang and Mittal, convenience is crucial to the business model if they are going to attract a customer base that largely has never used a service like theirs before. It’s what incumbent private chef agencies like La Belle Assiette and Dineindulge lack, and what they say their true competitors — restaurants and takeaway apps — have in abundance. Our platform is a tech powered system which [handles all the logistics] so there’s no choice paradox, and that has never been done before.” Yhangry is aiming to be a global business, Zhang and Mittal tell Sifted, but the startup is yet to define its expansion strategy.