Elevating data analytics in Formula 1
Summary
This comes in the form of a multi-year roadmap, touching on both on and off-track engineering operations, leveraging the extensive artificial intelligence and machine learning capabilities of Oracle Cloud Infrastructure. As one of the industry’s most recognised and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.” Red Bull Racing Honda requires a cloud infrastructure platform with the highest levels of performance, scalability, and security. “This is the perfect alliance of two organisations that share a passion for design, performance, and winning,” said Ariel Kelman, Chief Marketing Officer, Oracle. “Layering Oracle’s CX Marketing Cloud expertise with Red Bull Racing Honda’s creativity and global fanbase is going to open up the next chapter in our evolving martech journey, and hopefully deliver something unique and special for our fans.