202107 Apr
CEO Joel Gascoigne Reflects on the Highs and Lows of Building Buffer
General News

A product that started out being built in a bedroom has now evolved into a household name amongst social media management platforms. Joel will take us through the highs, lows, ups, and downs of his journey in a personal and intimate talk about his decade of building Buffer. Over the past decade, Joel and Buffer have gone through several transitions and big decisions which he will take us through in his talk, roughly covering the following: • 2010: Launching Buffer and shifting the focus to marketing • 2020: Taking a step back to think about purpose What you will learn You will learn about coping with life as a startup founder in the early days, navigating the scale-up years, and how Joel dealt with burnout and stress. Today, they’re profitable with $20mm ARR, still fully remote with 90 people who all work four days a week, and are committed to building a long term sustainable business. Always interesting, entertaining and thought provoking, he spoke at BoS USA 2014 on the topic of transparency and growing a business without compromising your principles.

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