6 Common Google SERP Feature Misconceptions in SEO
Summary
The outcome of the quiz was a collection of insights from the SEO community about different SERP feature topics, including the questions where participants may have struggled or become confused. We saw the gradual expansion to usage via Chrome, to insights sporadically appearing in Google Search Console, and now being visible beyond just Featured Snippets with some Knowledge Panels and editorial reviews within some free product listings. The unpaid listings that appear within Google’s Shopping tab are based exclusively on data submitted via product feeds in Merchant Center. Web Stories are an interesting format that are worth experimenting with considering the rich results benefits on mobile for standing out more, and also for the prominence they are often given within Google’s Discover Feed. The questions covered in this post are the top areas where respondents of our quiz struggled most relating to structured data, Featured Snippets, free product listings, and Web Stories.
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