Consolidating Locations and Google My Business Listings Due to COVID-19

▤ Summary

Compare pre-pandemic rates of foot traffic, transactions, phone calls, and any other metrics you have to these same figures today, even if you transition the data points to cover adaptations like curbside pickups, requests for delivery, or telemeetings. This led me to post about the emergence of COVID-driven location consolidation in Google’s help forum, and fortunately for all of us, volunteer Gold Product Expert, Krystal Taing, took the time to respond with thought and care. Loss of locations may mean a bit less convenience for hyperlocal customers who formerly enjoyed being able to hike to your door, but in many cases, where the local market isn’t oversaturated with near-identical options, you’ll be able to retain good visibility on the maps. If your business is geared towards services instead of products, and you are continuing to serve the areas where you’ve had to close locations, then there could be good reason to maintain these pages, diversifying them as much as possible with fresh, hyperlocal content. Imagine a world in which purchasing accent chairs from Crate & Barrel is assisted by a twenty minute telemeeting with a salesperson who knows the inventory like the back of their hand because this has become company policy.

▦ Linked Companies

Moz, Inc.

$10M to $25M