Fidel Overfunds on Crowdcube: Sophisticated Customer Loyalty System Gains Investor Loyalty
Summary
Fidel, the UK-based platform that allows customer-facing businesses primarily within Retail and Food & Beverage to set- up and run a sophisticated Customer Loyalty System, has been in overfunding mode after easily surpassing its equity crowdfunding campaign goal of £230,000 goal for the 10.31% equity offering on Crowdcube. “Corporates have been leveraging ‘big data’ to make better decisions and enhance profitability for years,” insists the campaign. Fidel make these tools available to everyone by making consumer data simple, affordable and accessible.” Fidel is a cloud-based platform that enables customer-facing businesses to set-up and manage a comprehensive Customer Engagement System in a matter of minutes, at a fractional monthly fee. The system has been specifically designed with the intention of helping businesses generate more money by increasing the average spend per customer and boost retention rates by helping retailers to establish more permanent connections with their customers,” attests the campaign. Co-Founded by CEO Dev and CTO Andre Elias, Fidel was inspired by Dev’s working within the Hospitality, Retail and Food & Beverage sectors and his work in the Social Discovery Network and Elias’ specialty in Software Architecture, Database Design and Mobile Software Development.