BrightPlan Closes $9.5 Million Series A Round as Growth Accelerates
Summary
The investment comes on the heels of a year of strong growth for the company, which saw a nearly fivefold increase in annual recurring revenue awarded and several new enterprise customers in 2020, including Genesys and Rubrik. Finances are the top stressor of employees according to PwC, and research has found a direct link between financial stress and physical and mental health. As part of its ongoing commitment to innovation, BrightPlan also unveiled a redesigned AI-powered that provides deeper personalization for employees and makes it easier to set and accomplish tailored financial goals. "BrightPlan has an impressive and holistic approach to financial wellness designed to invigorate and support employees while delivering clear value to enterprises―a combination that has become even more critical during the pandemic," said George Still Jr., at Still Capital Partners. Its unique combination of digital platform and human advisors supports employee personal financial goals at every stage of life, helping enterprises to better attract, retain and engage talent.