Ingenious Technologies: Does Google Analytics Work for E-Commerce?
Summary
Ingenious Technologies recently published a white paper that identifies the weaknesses and limitations of Google Analytics, which e-commerce marketers should bear in mind when using it.The analysis was carried out by the technlogy provider based on international studies, own experiences as well as several tests conducted.Berlin, Germany, September 19, 2015 --( To answer these questions, the white paper provides insights on the growing community of users, who choose to have cookies automatically blocked, the problems linked to the usage of Adwords Remarketing, as they generate 3rd-party-cookies in return, as well as how Google favours its own search engine when reporting figures.The white paper is free for download on the following website: http://www.ingenioustechnologies.com/google-analytics-whitepaper/ Berlin, Germany, September 19, 2015 --( PR.com )-- In the recent past, the analytics tool of the American giant has been further developed specially to serve e-commerce marketers.Does Google Analytics really deliver the information that advertisers need to optimise their online marketing activities?To answer these questions, the white paper provides insights on the growing community of users, who choose to have cookies automatically blocked, the problems linked to the usage of Adwords Remarketing, as they generate 3rd-party-cookies in return, as well as how Google favours its own search engine when reporting figures.
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