info360 Conference & Expo Co-locates with SoMoLo@NY
Summary
Speakers participating in these sessions represent a wide range of industries and include thought leaders from WeddingWire, Merck, Alcatel Lucent and AXA Equitable.Newton, MA, May 30, 2012 --( PR.com )-- As consumers increasingly move between different media channels for information and entertainment, it is critical for businesses to reach their audiences by leveraging social, mobile and local (SoMoLo) platforms.Professionals in branding, marketing, IT, web development, SEO management and other industries will gain insight into effective and profitable strategies for using these platforms at SoMoLo@NY, co-locating with info360 (June 13-14, Jacob Javits Convention Center) , the longest-running event focused on information management.Debuting this year, SoMoLo@NY will consist of a series of conference sessions that address the increasingly complex supply chain needs and hurdles that companies face as they try to ensure security, profitability and manage information across multiple channels.A focused Social Business track will offer sessions covering the many ways in which the social business market is evolving and how businesses can leverage social platforms to reach consumers.The recently launched website features dedicated areas for the IT and marketing communities, making it easy for professionals to find the sessions that directly address their unique challenges.Registration for SoMoLoNY will provide attendees access to the info360 expo hall for which registration is free for those signing up in advance of the event.This merging SoMoLo mindset will produce more targeted marketing, affecting the traditional IT approaches with fast-moving marketplace demands such as designing mobile interfaces first and desktop second; social network designs; app developments; security, profitability and management challenges.SoMoLo@NY will provide educational programming to address the trends and challenges related to this evolution at info360 June 13-14 at the Jacob K. Javits Center in New York City, NY.About info360info360 is the longest running and most comprehensive event focused on providing actionable advice for information management.