Sony BRAVIA First to Offer Unprecedented Access to "Behind the Scenes" Footage of the Next BRAVIA Advertising Campaign
Summary
This year, we want to meet that demand and return the compliment by sharing even more content with access to pictures and video footage,” says David Patton, senior vice president, marketing communication, at Sony Europe.With clients that include Sony Europe, PricewaterhouseCoopers, Viacom Outdoor & London Fashion Week, Tonic creates, communicates and promotes brands using a broad range of digital media.www.tonic.co.uk www.tonicvision.co.uk Contact: Katy Howell immediate future Ltd. 0845 408 2031 Katy.Howell@immediatefuture.co.uk Kingston upon Thames, United Kingdom, July 17, 2006 --( PR.com )-- Responding to the warmth and enthusiasm received from the online community when the ‘Bouncing Balls’ advert went live last year, Sony BRAVIA is to share exclusive ‘behind the scenes’ footage, interviews and insights for its soon to be shot commercial.The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from the 19th July 2006 as the shoot is progressing.“Last year bloggers and members of online communities spontaneously sourced and shared the BRAVIA ‘Balls’ advertising information.Written blog entries will be complemented with images that enthusiasts can download and link to.Leo Ryan, business director at Tonic, the digital agency behind the Sony BRAVIA advertising site www.BRAVIA-advert.com, comments: “The ‘bouncing balls’ ad was so beautiful that you couldn’t help but want to find out if it was real.