Search Engine Optimization for Nonprofits

▤ Summary

The strategies that align with SEO fit perfectly with the nature of nonprofits -- telling compelling stories about important topics and working to elevate that voice and point of view. Where we really try to make an impact with nonprofits is helping them broaden their SEO scope and funnel, targeting unbranded terms that are relevant, but not singularly specific, to the organization. It will give you a grade from 0-100, and while there is a lot of nuance packed into that number, it’ll get you a quick, fair assessment of the general standing of your site and also provide tips for how to fix it. They’re the original underpinning of Google’s brilliance and dominance -- look at what other people say is good content, trust them, award more credit to the most authoritative of linkers, and use that to understand a site’s importance. It ultimately boils down to the quality of content -- write things people want to read and share -- but the quantity can help the machines play their role, too.

▦ Linked Companies

Moz, Inc.

$10M to $25M