Serena Williams Backs $5M Round in Bitcoin Rewards Startup Lolli

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Bitcoin is on a bull run and crypto is booming, so firms with a sturdy enough use case to have toughed it through the bear winter are making hay while the sun shines. Lolli, which incentivizes shoppers to go to its partner stores with bitcoin rewards sent to a wallet, now boasts over 1,000 merchants and 250,000 users. Lolli co-founder Alex Adelman says the company currently offers an average of 7% bitcoin-back rewards at retailers such as Kroger, Microsoft, Booking.com and Ulta. Lolli users have earned more than $3 million in bitcoin rewards to date, Adelman said. “I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible,” Williams said in a statement.

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