Former Facebook insiders explain why the company is making such a big fuss over Apples upcoming privacy change
Summary
CNBC spoke with a handful of former Facebook employees who have worked on the companys ad products and businesses and explained why the social media giant is making such a loud fuss about Apples upcoming change. One particular threat is that advertisers will pour more money into Googles search ad business, which Facebook cannot duplicate, and which targets users at the time of conversion. But the information shared will be much less granular -- Facebook has warned in developer documents that it wont support breakdowns of activity in buckets like region, age, or gender, for instance. Among the few "small business owners" who might feel the effects of the IDFA change are start-ups backed by venture capital money who have hired professionals with the skills to target users with sniper precision, Love said. In addition, while the change isnt slated to happen until early this spring, Facebook has known about it for a long time, and has been rolling out a number of alternative solutions for businesses.