3 Reasons Why Your Insurance Agency Needs Email Drip Campaigns

▤ Summary

Drip campaigns are made up of emails that automatically send to your target list based on specific timelines or user actions. Retention campaigns decrease the time agents spend on policy renewal reminders and work to retain clients. If agents could spend more time closing sales and servicing client needs, drip campaigns can positively impact your bottom line. However, I would argue that you might have a lower conversion rate for a cold, one-off email than attempting to sell a cell phone accessory from a kiosk at the mall. Drip campaigns can be valuable to your insurance agency by automating emails that build relationships with your prospects and clients.

▦ Linked Companies

Insurance Technologies Corporation

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Zapier

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