Impact Joins Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing
Summary
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. A recent Forrester study found that businesses with mature partnership programs (e.g. affiliates, influencers, content publishers, service providers, B2B partners, etc.) And with upcoming changes to individualized ad targeting along with growing dislike of display advertising, partnerships have become a more efficient, high-performing alternative for marketers scrambling to find new customer acquisition channels. “Affiliate and influencer marketing have been instrumental in growing our brand and engaging new customers,” said Ryan Duranso, co-founder of Ivory Ella, LLC. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle, and Ticketmaster.
