Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards

▤ Summary

NEWARK, Calif.--(BUSINESS WIRE)--Logitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they’ve started and shared on social media, especially on TikTok, over the past year. Whether they were hitting the woahs to Megan Thee Stallion’s “Savage or getting in the “Mood” with 24kGoldn, without a doubt, creators have propelled new artists to popularity and catapulted tracks into the music charts. “Ahead of the 63rd Annual GRAMMY Awards, music’s biggest night, we’re excited to celebrate creators who have played a role in skyrocketing songs to record-breaking success and award nominations through dance, memes and challenges on TikTok,” said Meridith Rojas, head of global creator marketing at Logitech. “The Song Breaker Awards is one of the ways Logitech is spotlighting the power of the creator community and recognizing groundbreakers who are making an immeasurable dent on pop culture.” Lil Nas X, a creative collaborator with Logitech, credits the TikTok community with helping the now 14-times platinum "Old Town Road" first reach the Billboard Hot 100 chart. The 2021 Song Breaker Award honorees are: Logitech designs products that have an everyday place in peoples lives, connecting them to the digital experiences they care about.

▦ Linked Companies

Logitech

$1M to $5M