Entercom Acquires Podcast Influencers Marketplace Podcorn
Summary
Podcorn offers highly immersive, native formats for brands to authentically reach engaged audiences, such as host reads at scale as a way to maintain and elevate rate and ROI, and drive podcast market growth. The marketplace connects advertisers to podcast creators through workspaces where they can craft the ideal relationship and explore deeper formats including reviews, unboxings, guest interviews, panels and topical discussions, which provide true listener value. Home to the nation’s most influential collection of podcasts, digital and broadcast content, and premium live experiences, Entercom engages 170 million consumers each month. Entercom’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Podcorn gives podcasters the creative control to monetize their content with the right brands and enables advertisers to collaborate on organic ads that resonate with listeners, driving business results.
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